Frequently Asked Questions (FAQ) – Independent Film & Commercial Editor

General Questions

Q: What type of editing do you specialize in?
A: I specialize in high-end commercial and branded content editing, with experience across luxury, sports, automotive, and lifestyle campaigns. My portfolio includes editing work with global icons like Shaquille O’Neal, Neymar, Chris Hemsworth, and Lewis Hamilton.

Q: Do you work only in the UAE, or can you edit projects internationally?
A: While I am based in the UAE, I regularly collaborate with international clients. Thanks to remote workflows, I can deliver commercial editing projects to agencies, brands, and production houses in the U.S. and worldwide.

Q: What makes you different from other editors?
A: My editing approach blends cinematic storytelling with commercial pacing, ensuring each frame supports the brand’s voice. Having worked on large-scale campaigns with A-list talent, I understand the balance between storytelling, performance, and marketing goals.

Technical & Creative Process

Q: Which software do you use for editing?
A: I primarily use Adobe Premiere Pro, DaVinci Resolve, and Avid Media Composer, depending on the project requirements. I also collaborate with VFX and sound teams to ensure seamless post-production.

Q: How do you approach editing a high-profile commercial?
A: My process begins with understanding the brand’s identity and campaign goals. AND THAT PROCESS ITSELF STARTS WITH UNDERSTANDING THE DIRECTOR’s AND AGENCY’s WORK BEFORE THE EDIT ACTUALLY BEGINS. From there, I shape the narrative using rhythm, pacing, and visual continuity. Whether it’s the intensity of a sports spot with Neymar or the elegance of a luxury campaign with Liu Yifei, I tailor the edit to maximize emotional impact.

Q: Can you handle color grading and sound design as well?
A: Yes. While I specialize in editing, I can providE OFFLINE BASED DRAFT ADJUSTMENTS FOR AGENCY AND CLIENT VIEWING COMFORT. SOUND DESIGN IS THE FIELD IN WHICH I INVEST MOST OF MY EFFORTS BEYOND ACTUAL EDITING. For final delivery, I ALWAYS collaborate with dedicated colorists and sound engineers.

Clients & Industries

Q: What types of clients have you worked with?
A: I’ve edited campaigns for global brands, luxury labels, sports franchises, and automotive companies. My reel includes collaborations with production teams behind commercials featuring Shaquille O’Neal, Steve Harvey, and Chris Hemsworth.

Q: Do you work directly with brands or only through agencies?
A: I work with both advertising agencies and direct-to-brand clients. AS A REPRESENTED POST-PRODUCTION ARTIST, THERE’s ALWAYS A LAYER I also collaborate with directors and producers to ensure the final cut aligns with the creative vision.

Q: Can U.S. brands and agencies hire you remotely?
A: Absolutely. I provide remote editing services for U.S. and international clients, using secure file-sharing and review platforms like Frame.io and WeTransfer.

Project Logistics

Q: What is your typical turnaround time?
A: Turnaround depends on project scale, but commercial spots usually take 3–7 days for the first cut. I also accommodate rush projects when timelines are tight.

Q: How do you ensure smooth remote collaboration?
A: I use LOUPER, Frame.io, Zoom, and real-time feedback tools to keep communication clear. Clients receive frequent updates and preview cuts throughout the editing process.

Q: What is your pricing model?
A: Rates depend on project scope, length, and complexity. I offer day rates and flat-rate packages for commercials, branded content, and social campaigns. A detailed quote is provided after an initial consultation.

Career & Experience

Q: Who are some of the celebrities you’ve worked with?
A: My portfolio includes edits featuring Shaquille O’Neal, Neymar, Lewis Hamilton, Chris Hemsworth, Steve Harvey, and Liu Yifei—all in high-end commercials across the GCC.

Q: Why should a U.S. agency consider hiring you?
A: With a global reel and proven ability to craft emotionally engaging, visually striking ads, I bring a fresh international perspective to U.S. commercial projects. My experience editing for luxury and sports brands ensures world-class quality, no matter the market.